This gorgeous Dark Side of the Moon portable modern tape player will make you… is attracting attention across the tech world. Analysts, enthusiasts, and industry observers are watching closely to see how this story develops.
This update adds another signal to a fast-moving sector where product decisions, platform changes, and competition can quickly shape the market.
I already have one of We Are Rewind’s players, and yet I still might buy this limited-edition version…
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Every so often, I’ll receive an email about products that a product launch that actually makes me say “Oh damn!” out loud. And seeing the first images of We Are Rewind’s new version of its cassette player decked out in Pink Floyd livery was one of those occasions.
The limited-edition ‘Pink Floyd X We Are Rewind’ version of the WE-001 portable cassette player (which I first got my hands on in its regular edition back at CES 2025) is obviously super-tempting for its beautiful The Dark Side of the Moon imagery on the front (with a Pink Floyd logo on the back), but it also comes with a certificate and a tape version of Dark Side in the box.
The cassette is especially interesting, because it’s the first time the 50th anniversary remaster of the album has ever been available on tape — and might well be the only time.
Pink Floyd’s Nick Mason joked, “I still have my Nakamichi on the shelf and look forward to testing it with the new The Dark Side of the Moon cassette. Am I correct in assuming that the next major issue will be The Dark Side of the Moon in a large package consisting of the album divided up into 78 RPM discs?”
I already have a WE-001 sitting on my shelf at home, next to my amp, and yet I find myself extremely tempted to pick this new version up anyway.
The WE-001 player is modernized tape player, with a cool aluminum design, and Bluetooth 5.1 support as well as an audio jack for wired headphones. A release from We Are Rewind says there’s a “unique headphone amplifier designed with cassette playback in mind” — and it sounds nice, I have to say, though if you’re picking up vintage tapes the quality may vary depending more on the tape than what’s inside the player.
Even more pleasing is that if you want to get back into mixtape culture (and I do! I’ve written about wishing streaming services offered more options around this in playlists), there’s a line-in — so you can record to tape from another player.
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But my desire for this version isn’t really about anything the player can do or what it sounds like. I just want that thing on my shelf.
If you feel the same way, it’s available to buy now (while it lasts) for $199 / £159 (about U$310). The non-Floyd version of the WE-001 costs $159 / £129 /AU$269.
If prog rock isn’t your thing, you might also be drawn in by another We Are Rewind special edition with quite a different look: the jewel-encrusted Duran Duran version.
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Matt is TechRadar’s Managing Editor for Entertainment, meaning he’s in charge of persuading our team of writers and reviewers to watch the latest TV shows and movies on gorgeous TVs and listen to fantastic speakers and headphones. It’s a tough task, as you can imagine. Matt has over a decade of experience in tech publishing, and previously ran the TV & audio coverage for our colleagues at T3.com, and before that he edited T3 magazine. During his career, he’s also contributed to places as varied as Creative Bloq, PC Gamer, PetsRadar, MacLife, and Edge. TV and movie nerdism is his speciality, and he goes to the cinema three times a week. He’s always happy to explain the virtues of Dolby Vision over a drink, but he might need to use props, like he’s explaining the offside rule.
Why This Matters
This development may influence user expectations, future product strategy, and the competitive balance inside the broader technology industry.
Companies in adjacent segments often react quickly to similar moves, which is why stories like this tend to matter beyond a single announcement.
Looking Ahead
The full impact will become clearer over time, but the story already highlights how quickly the modern tech landscape can evolve.
Observers will continue tracking the next steps and how they affect products, users, and the wider market.
