Google is turning AI into the layer over everything — and apps may never feel the… is attracting attention across the tech world. Analysts, enthusiasts, and industry observers are watching closely to see how this story develops.
This update adds another signal to a fast-moving sector where product decisions, platform changes, and competition can quickly shape the market.
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Google’s big I/O conference is coming soon, and the tech giant has big plans to embed its AI models so deeply that it will all but replace the standard apps. The company will show off updates spanning Android 17, Chrome, and Gemini, but they all point to replacing the tapping through menus on an app with a straightforward, direct request that the AI can interpret and carry out on its own.
For the average person, that means the phone in your hand is about to feel a little less like a collection of apps and a little more like something that works things out for you.
Think about how many small actions go into a simple task like ordering food or replying to messages. You might be bouncing between apps, copying information, and making decisions at every step. Google’s new approach is designed to cut out those middle steps.
With Android 17, that takes the form of what the company calls agentic automation. You tell your phone what you want, and it figures out how to do it. Instead of opening three apps to plan a dinner and a movie, you might just ask for something fun and nearby, and the platform pulls together options, checks your schedule, and helps you make a choice.
The difference is not just speed, but what you focus on. You can focus on outcomes while the phone is handling all the tasks in between. Google’s “Adaptive Everywhere” plan extends beyond a single device. Instead, the AI agents will digitally follow you around. You might start planning something on your phone, continue it on a laptop, and pick it up again later in your car or on a larger screen at home. The AI keeps track of what you were doing, so you do not have to start over.
The changes Google has in mind won’t eliminate apps, but you might find them occupying less of your mind. Google is reversing the order of picking an app, then starting a task. Instead, you’ll start by asking the device to do a task, and the AI will work out what apps to use without you seeing them
In Chrome, for instance, new AI features will help organize information and assist with tasks that stretch across multiple sites. Gemini sits at the hub, connecting everything together and making decisions about how to complete what you ask.
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Google clearly hopes this will simplify matters for users, as every interaction will have the same basic shape regardless of which apps the AI uses. But some may find it eerie to give up control and let the AI anticipate and complete actions on your behalf.
There are still limits to how far this can go. platforms that take on more responsibility need to be accurate and reliable, especially when they are dealing with personal information. There is also an adjustment in how people think about using tech innovation. Describing what you want is different from navigating step by step. It takes a little time to trust that the platform will do the right thing.
Apps will still be there, doing what they have always done. You just may not notice them as much. And once that becomes the normal way of doing things, going back to tapping through menus might start to feel like switching to dial-up internet.
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Eric Hal Schwartz is a freelance writer for TechRadar with more than 15 years of experience covering the intersection of the world and tech innovation. For the last five years, he served as head writer for Voicebot.ai and was on the leading edge of reporting on generative AI and large language models. He’s since become an expert on the products of generative AI models, such as OpenAI’s ChatGPT, Anthropic’s Claude, Google Gemini, and every other synthetic media tool. His experience runs the gamut of media, including print, digital, broadcast, and live events. Now, he’s continuing to tell the stories people want and need to hear about the rapidly evolving AI space and its impact on their lives. Eric is based in New York City.
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Why This Matters
This development may influence user expectations, future product strategy, and the competitive balance inside the broader technology industry.
Companies in adjacent segments often react quickly to similar moves, which is why stories like this tend to matter beyond a single announcement.
Looking Ahead
The full impact will become clearer over time, but the story already highlights how quickly the modern tech landscape can evolve.
Observers will continue tracking the next steps and how they affect products, users, and the wider market.
