{"id":4817,"date":"2026-06-19T09:25:05","date_gmt":"2026-06-19T08:25:05","guid":{"rendered":"https:\/\/gamingtodaynews.site\/index.php\/2026\/06\/19\/weve-seen-an-increase-in-blu-ray-orders-of-10000-i-spoke-to-a\/"},"modified":"2026-06-19T09:25:08","modified_gmt":"2026-06-19T08:25:08","slug":"weve-seen-an-increase-in-blu-ray-orders-of-10000-i-spoke-to-a","status":"publish","type":"post","link":"https:\/\/gamingtodaynews.site\/index.php\/2026\/06\/19\/weve-seen-an-increase-in-blu-ray-orders-of-10000-i-spoke-to-a\/","title":{"rendered":"'We've seen an increase in Blu-ray orders of 10,000%': I spoke to a\u2026"},"content":{"rendered":"
\n

‘We’ve seen an increase in Blu-ray orders of 10,000%’: I spoke to a\u2026 is attracting attention across the tech world. Analysts, enthusiasts, and industry observers are watching closely to see how this story develops.<\/p>\n

This update adds another signal to a fast-moving sector where product decisions, platform changes, and competition can quickly shape the market.<\/p>\n

When you purchase through links on our site, we may earn an affiliate commission. Here\u2019s how it works.<\/p>\n

Physical home media has gone through a turbulent time the last few years. With the rise of streaming services, demand for physical media over the past few years has steadily declined, with people choosing the convenience of streaming over physical discs.<\/p>\n

There’s still a dedicated fanbase of physical media collectors, though, and more recently streaming price rises and splintering means people have more interest just owning the stuff they want to watch. I\u2019ve been writing about my hope for the resurgence of 4K Blu-ray, and physical media in general, since 2023. Now in 2026, I\u2019m actually more hopeful than ever. It couldn\u2019t come at a better time either, with the 20th anniversary of Blu-ray\u2019s debut on June 20th, 2026.<\/p>\n

I recently spoke to Kath Summersgill, Joint Group Head of Sales at Key Production Group, a manufacturer specializing primarily in music manufacturing with vinyl, cassette and CD. However, the group also works with Blu-ray, both video and audio varieties, and DVD. We discussed the state of Blu-ray production, and physical media in general, and she had some encouraging things to say.<\/p>\n

\u201cWe\u2019ve seen an increase in Blu-ray sales of over 10,000%, particularly in Blu-ray Audio\u201d Kath tells me. \u201cThat\u2019s over the span of the past eight to 10 years.\u201d For a format that\u2019s been on the decline, that\u2019s an incredibly encouraging number.<\/p>\n

Kath then mentions the ERA (Entertainment Retailer\u2019s Association) report from December 2025, which reveals sales revenue for Music, Video and Gaming sales. \u201cAlthough there was an overall decrease in the physical video format, Blu-ray actually increased by 3%\u201d. While that may not sound like a lot, it\u2019s a positive after some particularly bad numbers.<\/p>\n

If you read more into the 2025 ERA report, 4K Blu-ray sales increased 19.5%, which is an extremely encouraging number. The strongest selling disc of the year was Wicked, a disc I regularly use for testing AV equipment and one of the main highlights of our Blu-ray Bounty feature (more on that later).<\/p>\n

So, why have 4K Blu-ray sales turned around? For that answer, we\u2019ll have to look to streaming services.<\/p>\n

Sign up for breaking news, reviews, opinion, top tech deals, and more.<\/p>\n

\"\"<\/figure>\n

I\u2019ve even seen horror stories of people buying movies on a streaming service that then also disappear. A Reddit thread in the r\/AmazonPrime subreddit is a great example of this, where user u\/Electrical_Paper6286 has had it happen \u201c4 times between 2 movies\u201d. Although the movies eventually returned, it\u2019s a sign of how tentative the \u2018ownership\u2019 of movies on streaming platforms can be.<\/p>\n

It\u2019s one of the key issues affecting people\u2019s trust in streaming services and something that\u2019s driving people to physical media. Kath relates it to vinyl. \u201cWe know that vinyl is never ever going to replace streaming, but it exists very happily alongside it. I think that Blu-ray is the same, it offers different things that streaming doesn’t. It’s very much something that you can have and hold and you can keep and you can play over and over again.\u201d<\/p>\n

Kath also points out another issue with online-based movie and music streaming. \u201c[With physical] you’re not at the whim of your internet connection speed, or whether or not certain libraries drop certain titles, licence changes\u201d.<\/p>\n

This is another frustration. Numerous times I\u2019ve gone to watch a movie on streaming and due to connection issues , it\u2019s either streamed in reduced quality, buffered or just not streamed at all. This isn\u2019t a problem with physical media.<\/p>\n

As I mentioned above, I\u2019m a budding collector of 4K Blu-ray. While I don\u2019t have fully stacked shelves (yet), I do have a collector\u2019s edition or two and more than a few steelbooks.<\/p>\n

In FilmStories\u2019 article about the ERA 2025 report, they mention that steelbooks and special editions helped the growth in 4K Blu-ray in the UK, with every one in 10 4K Blu-rays released having some sort of steelbook or special edition, and due to their higher prices, they made up \u00a32 of every \u00a310 spent on 4K Blu-ray in 2025.<\/p>\n

I tell Kath I\u2019m a sucker for nice packaging and she agrees and she relates it to a recent vinyl release that Key Production Group handled. \u201cWe find people are doing this. We did a vinyl release recently with 72 variants and even though the packaging was the same, the color of the vinyl was different.\u201d<\/p>\n

(I\u2019m also a sucker for colored vinyl, with a rust-effect Jack White\/Dead Weather release from a Third Man Records Vault collection being a particular highlight in my stack.)<\/p>\n

While special editions are great, it\u2019s also the work of independent distributors and manufacturers, delivering more excellent 4K restorations than ever, that gets more people to invest in 4K Blu-ray.<\/p>\n

The Criterion Collection and Arrow Video are two of the big names, but other organizations such as Kino Lorber, Shout Factory, Boutique Home Video and the BFI are crucial. These companies are producing more sought-after titles and giving them excellent restorations that mean people want to own them in the best possible quality.<\/p>\n

In November 2024, I started the Blu-ray Bounty. This is an ongoing monthly column where I test the latest 4K Blu-rays from each month \u2014 and since its debut, the column has been growing.<\/p>\n

\"\"<\/figure>\n

We\u2019re covering more discs than ever, covering a wider range of genres, and I have a feeling it\u2019s only going to get bigger. I\u2019ve produced tons of lists of excellent 4K titles that are perfect for showing off home theater platforms, such as this 6 action movies list and 6 classic movies that show what 4K can do. and a good chunk of my reference discs for AV testing came from the Blu-ray Bounty.<\/p>\n

I\u2019m also an active user of the r\/4kbluray subreddit and this is again one of the most passionate subreddits I\u2019ve come across. Users update each other on releases, give their thoughts and reviews on the latest titles and always showing off their collections in the best possible way.<\/p>\n

While it may well have been doom-and-gloom for 4K and Blu-ray in the last couple of years, I for one am hopeful for its future. What better way to celebrate Blu-ray\u2019s 20th anniversary than with some good news.<\/p>\n

\u27a1\ufe0f Read our full guide to the best 4k Blu-ray players1. Best overallPanasonic DP-UB820 2. Best budgetSony UBP-X7003. Best premiumPanasonic DP-UB9000<\/p>\n

Try our TV size and model finder! You tell it how far you sit from your TV, we’ll tell you what size to buy based on viewing angle advice from image quality experts, and we’ll recommend our three top TVs at that size for different prices.<\/p>\n

Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.<\/p>\n

\u00a0James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel.\u00a0<\/p>\n

Please logout and then login again, you will then be prompted to enter your display name.<\/p>\n

Why This Matters<\/h2>\n

This development may influence user expectations, future product strategy, and the competitive balance inside the broader technology industry.<\/p>\n

Companies in adjacent segments often react quickly to similar moves, which is why stories like this tend to matter beyond a single announcement.<\/p>\n

Looking Ahead<\/h2>\n

The full impact will become clearer over time, but the story already highlights how quickly the modern tech landscape can evolve.<\/p>\n

Observers will continue tracking the next steps and how they affect products, users, and the wider market.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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