{"id":2540,"date":"2026-04-23T03:28:35","date_gmt":"2026-04-23T02:28:35","guid":{"rendered":"https:\/\/gamingtodaynews.site\/index.php\/2026\/04\/23\/what-john-ternus-told-me-a-decade-ago-and-why-im-convinced-hes-the-ceo\/"},"modified":"2026-04-23T03:29:05","modified_gmt":"2026-04-23T02:29:05","slug":"what-john-ternus-told-me-a-decade-ago-and-why-im-convinced-hes-the-ceo","status":"publish","type":"post","link":"https:\/\/gamingtodaynews.site\/index.php\/2026\/04\/23\/what-john-ternus-told-me-a-decade-ago-and-why-im-convinced-hes-the-ceo\/","title":{"rendered":"What John Ternus told me a decade ago and why I&#039;m convinced he&#039;s the CEO\u2026"},"content":{"rendered":"<div class=\"anp-pro-entry\">\n<p>What John Ternus told me a decade ago and why I&#8217;m convinced he&#8217;s the CEO\u2026 is attracting attention across the tech world. Analysts, enthusiasts, and industry observers are watching closely to see how this story develops.<\/p>\n<p>This update adds another signal to a fast-moving sector where product decisions, platform changes, and competition can quickly shape the market.<\/p>\n<p class=\"anp-pro-p\">When you purchase through links on our site, we may earn an affiliate commission. Here\u2019s how it works.<\/p>\n<p class=\"anp-pro-p\">Sign up for breaking news, reviews, opinion, top tech deals, and more.<\/p>\n<p class=\"anp-pro-p\">Get full access to premium articles, exclusive features and a growing list of member rewards.<\/p>\n<p class=\"anp-pro-p\">The first time I interviewed John Ternus was a decade ago to discuss the new MacBook. Like the MacBook Neo before it, this tiny, 12-inch, 2-lb laptop was a departure for Apple. It was packed with unusual and innovative design decisions, and John Ternus, who will step in as Apple&#8217;s CEO in September, was anxious to talk about it.<\/p>\n<p class=\"anp-pro-p\">By then, Ternus had already been at Apple for 15 years and was heading up Mac and iPad hardware. He struck me as smart, affable, and, with some quick wit.<\/p>\n<p class=\"anp-pro-p\">Thinking back to that meeting, and subsequent chats, including our most recent sit-down shortly after Apple unveiled another hardware design stretch \u2014 the iPhone Air \u2014 I realize that in my quest to understand the kind of Apple CEO Ternus will be, I may already have all the information I need.<\/p>\n<p class=\"anp-pro-p\">There were a handful of exchanges in which Ternus&#8217; way of thinking and working, and his view of the company he&#8217;ll soon helm, were on full display.<\/p>\n<p class=\"anp-pro-p\">The reveals started with that MacBook chat, in which Ternus explained the laptop&#8217;s then-unique speaker and antenna design. The challenge was to somehow fit excellent speakers and antennas into a really small space.<\/p>\n<p class=\"anp-pro-p\">&#8220;We realized we could not create a great antenna and a great speaker because we&#8217;d be compromising,&#8221; Ternus told me in 2015. &#8220;Both of those elements need space. Antenna elements are small, but they need cavity; they need space to resonate.&#8221;<\/p>\n<p class=\"anp-pro-p\">I don&#8217;t know if this was Ternus&#8217;s idea, but he fully supported bringing Apple&#8217;s antenna and speaker teams together to create a new solution.<\/p>\n<figure class=\"anp-pro-inline-figure\" style=\"margin:1.75em auto;text-align:center;max-width:100%\"><img class=\"anp-pro-inline-img\" src=\"https:\/\/gamingtodaynews.site\/wp-content\/uploads\/2026\/04\/Tnb75r5pUWi6ozbVhN79XZ-2000-80.jpg\" alt=\"\" style=\"margin:0 auto;max-width:100%;width:auto;height:auto;object-fit:contain;object-position:center\" loading=\"lazy\" decoding=\"async\"><\/figure>\n<p class=\"anp-pro-p\">Sign up for breaking news, reviews, opinion, top tech deals, and more.<\/p>\n<p class=\"anp-pro-p\">&#8220;We absolutely married them together to make this happen,&#8221; Ternus explained.<\/p>\n<p class=\"anp-pro-p\">I recall Ternus then somewhat gleefully showing me the unusual configuration as he told me, &#8220;We ended up with a group of antenna engineers who know more about speakers than any other antenna engineers and a group of speaker engineers who knew more about antenna design than just about anyone else in the world.&#8221;<\/p>\n<p class=\"anp-pro-p\">A decade later, Ternus told me and Tom&#8217;s Guide Global Editor in Chief Mark Spoonauer this: &#8220;As we develop new technologies and pieces, we often take inspiration for things across other product lines.&#8221;<\/p>\n<p class=\"anp-pro-p\">It&#8217;s clear that the collaborative spirit, one that occasionally throws open the doors between departments and allows the best ideas to flourish and generate new concepts, will continue under Ternus&#8217; leadership.<\/p>\n<p class=\"anp-pro-p\">Perhaps Ternus appreciates that collaboration so much because it provides a level of stability he may crave.<\/p>\n<p class=\"anp-pro-p\">&#8220;One of the amazing things for me is how stable things stay from first models that we make to the products that we ship,\u201d he told me in 2015.<\/p>\n<p class=\"anp-pro-p\">It&#8217;s clear from these exchanges that Ternus is probably not prone to wild flights of fancy and does not enjoy harsh left and right turns along the product advancement path.<\/p>\n<p class=\"anp-pro-p\">The sentiment is echoed somewhat in what Ternus shared with Spoonauer and me last year after the iPhone Air launch: &#8220;I think the reality is that the best invention in engineering comes from constraints.&#8221;<\/p>\n<p class=\"anp-pro-p\">Now, I get that Ternus was referring to the physical constraints present in the ultra-thin iPhone Air, but there is also a hint there that Ternus might like to set up product advancement frameworks and then work within them to achieve the best results from the design and engineering teams.<\/p>\n<figure class=\"anp-pro-inline-figure\" style=\"margin:1.75em auto;text-align:center;max-width:100%\"><img class=\"anp-pro-inline-img\" src=\"https:\/\/gamingtodaynews.site\/wp-content\/uploads\/2026\/04\/Tnb75r5pUWi6ozbVhN79XZ-1920-80.jpg\" alt=\"\" style=\"margin:0 auto;max-width:100%;width:auto;height:auto;object-fit:contain;object-position:center\" loading=\"lazy\" decoding=\"async\"><\/figure>\n<p class=\"anp-pro-p\">There is, however, evidence of flexibility. In 2015, Ternus explained a particular ethos at Apple revolving around the word &#8220;No.&#8221;<\/p>\n<p class=\"anp-pro-p\">\u201cThere\u2019s \u2018No\u2019s\u2019 in some way. There\u2019s \u2018No\u2019s\u2019 about what we do, but in terms of how we do it \u2014 going and making the best product, there really aren\u2019t a lot of \u2018No\u2019s.\u2019 That\u2019s one of the great joys of working here. [For] something really compelling, we can afford to make it happen.\u201d<\/p>\n<p class=\"anp-pro-p\">The other thing I picked up from that comment is just how much Ternus loves Apple. as reported by his LinkedIn profile, it&#8217;s really only the second place he&#8217;s ever worked. Maybe even more so than Tim Cook when he took over as CEO in 2011 (after about 14 years with the company), Ternus is a product of Apple.<\/p>\n<p class=\"anp-pro-p\">Discipline, Collaboration, long-term integration, saying no at the right times so you can say yes, all elements that should make John Ternus a particularly product-focused CEO who knows the Apple way and how to get things done.<\/p>\n<p class=\"anp-pro-p\">He may have a blind spot or two when it comes to pure-play business, the supply chain, and geopolitical pressures, but when it comes to the gadgets consumers care about most, they probably couldn&#8217;t ask for a better replacement for Tim Cook.<\/p>\n<p class=\"anp-pro-p\">Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.<\/p>\n<p class=\"anp-pro-p\">A 38-year industry veteran and award-winning journalist, Lance has covered tech innovation since PCs were the size of suitcases and \u201con line\u201d meant \u201cwaiting.\u201d He\u2019s a former Lifewire Editor-in-Chief, Mashable Editor-in-Chief, and, before that, Editor in Chief of PCMag.com and Senior Vice President of Content for Ziff Davis, Inc. He also wrote a popular, weekly tech column for Medium called The Upgrade.<\/p>\n<p class=\"anp-pro-p\">Lance Ulanoff makes frequent appearances on national, international, and local news programs including Live with Kelly and Mark, the Today Show, Good Morning America, CNBC, CNN, and the BBC.\u00a0<\/p>\n<p class=\"anp-pro-p\">Please logout and then login again, you will then be prompted to enter your display name.<\/p>\n<h2>Why This Matters<\/h2>\n<p>This development may influence user expectations, future product strategy, and the competitive balance inside the broader technology industry.<\/p>\n<p>Companies in adjacent segments often react quickly to similar moves, which is why stories like this tend to matter beyond a single announcement.<\/p>\n<h2>Looking Ahead<\/h2>\n<p>The full impact will become clearer over time, but the story already highlights how quickly the modern tech landscape can evolve.<\/p>\n<p>Observers will continue tracking the next steps and how they affect products, users, and the wider market.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What John Ternus told me a decade ago and why I&#8217;m convinced he&#8217;s the CEO\u2026 is attracting attention<\/p>\n","protected":false},"author":0,"featured_media":2541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[982,130,556,956,983],"class_list":["post-2540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-games","tag-antenna","tag-apple","tag-product","tag-ternus","tag-told"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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