The Memorial Day sales look like your last chance to get the LG B5 OLED TV with a… is attracting attention across the tech world. Analysts, enthusiasts, and industry observers are watching closely to see how this story develops.
This update adds another signal to a fast-moving sector where product decisions, platform changes, and competition can quickly shape the market.
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In my time at TechRadar as TV reviewer, I’ve tested some fantastic TVs. One of those is the LG B5, a phenomenal budget-friendly OLED that more than outperforms its price.
Right now, the 55-inch model is available at Best Buy for $799.99. This is the same record-low price it’s been for a while, but I’ve noticed that different sized models of the B5 are running low or out of stock at various retailers, including Amazon. Stock seems good at Best Buy for now, so I’d get it if you’re thinking of an OLED upgrade, because I think it’s a better buy than this year’s LG B6 that replaces it…
This is one of the better highlights of the Memorial Day sales that I’ve seen, and it’s a great opportunity to get one of the best OLED TVs while it’s still around.
The LG B6 is an excellent OLED TV that delivers great picture quality, performance and features for cheaper than most other OLEDs. It’s perfect for gaming with a full suite of features and smooth performance
The B5 is a favorite here on TechRadar, not only because it regularly gets excellent discounts, including Black Friday, but it also really covers all the bases for an often excellent price.
It comes packed with all the features we expect from the best gaming TVs, including 4K 120Hz, FreeSync and G-Sync, HGiG, Dolby Vision gaming and ALLM, on four HDMI 2.1 ports: perfect for those with multiple consoles. It has a measured 9.2ms input lag time (in Boost mode) that meant performance was incredibly smooth — everything felt super-smooth playing games during my review (it’s a tough job, etc).
Picture quality is the B5’s other major highlight. Its colors are bold and vibrant, making movies like Elemental really pop on screen. Ember’s orange flame looks rich and deep throughout the movie on the B5. One of my favorite movies of the last few years is The Batman, and the B5 does a great job delivering those high contrast scenes accurately, such as the moody Batcave or the dark-panelled and dimly lit halls of Mayor Mitchell’s house.
As you’d expect from an OLED, textures are crisp and details looked refined. Skin and facial features appear authentic in close-up shots in movies like Top Gun: Maverick.
I’ve now tested the LG B6 as well, and I did a comparison of the LG B5 and B6 side-by-side, and while the B6 does make improvements, it’s actually weaker in some areas — and when you couple that with it being more expensive because it’s newer, I would absolutely choose the LG B5 for $799… while you can.
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James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel.
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Why This Matters
This development may influence user expectations, future product strategy, and the competitive balance inside the broader technology industry.
Companies in adjacent segments often react quickly to similar moves, which is why stories like this tend to matter beyond a single announcement.
Looking Ahead
The full impact will become clearer over time, but the story already highlights how quickly the modern tech landscape can evolve.
Observers will continue tracking the next steps and how they affect products, users, and the wider market.
