The internet is agog at Captain America’s hog is attracting attention across the tech world. Analysts, enthusiasts, and industry observers are watching closely to see how this story develops.
This update adds another signal to a fast-moving sector where product decisions, platform changes, and competition can quickly shape the market.
NetEase went whole hog with Cap’s new Marvel Rivals swimsuit skin.
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We’ve gotten a good eyeful of the new Captain America swimsuit skin coming to Marvel Rivals, and I’m going to stop things briefly right here for a quick content warning: If you don’t want to be looking at what PC Gamer’s Chris Livingston described as “a new source of vibranium,” avert your gaze now, because this thing is huge and I honestly don’t know how it got into the game.
Nevermind this LOOK AT THIS???? ITS MOVING?!?! pic.twitter.com/IAbeUfu5niJuly 2, 2026
That in itself is nothing new in videogames, but applied to this instead of those? I feel like we’ve entered a new era. Yes, Larian did it first, (actually, Conan Exiles did it first, and holy cow am I learning way more about videogame wangs that I expected to today) but given everything else Larian did in Baldur’s Gate 3 I feel almost like that doesn’t count. But dong jiggle physics in a mainstream superhero fighting game? That’s something else entirely.
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At first I thought maybe someone was just having a little fun with Photoshop or some animation software, but this flagpole is swinging everywhere. Little Cap isn’t quite so pronounced in this video shared by the official Marvel Rivals X account but it’s definitely there, and yeah, you can see it move too.
The First Avenger is the first to the fun! 🏖️”The beach crew voted Captain America should man the grill, just like the red, white, and blue-blooded specimen of American masculinity people believe he is. Unfortunately, his skills on the grill were not nearly as calculated as his… pic.twitter.com/B3tRSt9QjMJuly 1, 2026
‘The First Avenger’ is a whole lot more definitely there in this clip shared by dejuna1 on YouTube.
Relatedly: What is going on with Cap’s ass? And why is he wearing Borat’s mankini? Never mind, I don’t want to know.
Ludwig Kietzmann, a former editor-in-chief at PC Gamer’s sister site GamesRadar, put forth an explanation for Captain America’s massive hog—look, we might as well just say it—that I think stands up pretty well. So to speak.
The lore reason is Captain America was at Battle of the Bulge
Anyway, this sure looks to be Captain America’s Captain Winky, alright, and that leads me to wonder, as Kotaku’s Ken Shepard inquired above, why?
Not that I have any particular objections—we’ve been doing it with women in videogames for generations, so if NetEase wants Cap to really be standing at attention, fine by me—but holy cow. Rob Liefield looks positively restrained by comparison.
Anyway, because I am an industry professional who takes his job seriously, I have reached out to ask: And soon, a long-suffering PR rep at NetEase will receive an email from an official PC Gamer address, and he will open it, and he will read, Hey, what’s up with the big dong on the big dog?
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Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.
Why This Matters
This development may influence user expectations, future product strategy, and the competitive balance inside the broader technology industry.
Companies in adjacent segments often react quickly to similar moves, which is why stories like this tend to matter beyond a single announcement.
Looking Ahead
The full impact will become clearer over time, but the story already highlights how quickly the modern tech landscape can evolve.
Observers will continue tracking the next steps and how they affect products, users, and the wider market.
